Kevin Weiss of Author Solutions addresses how to adapt to new realities

Kevin Weiss, CEO and President of Author Solutions, the leading brand of independent book publishing worldwide, placed heavy emphasis on the publishing industry not dying but still alive and kicking.

“The publishing industry has been around for many, many years, and it will continue to be around for many years into the future, but what it looks like will be different,” Weiss said. “And that’s the thing that’s difficult for people today. Change is hard. You can either be impacted by change or you can embrace change.” Such statement paves way for all kinds of publishers out there to become more determined to serve would-be authors and help them realize their dreams of becoming published names in the industry.

How and who could ever think that just self-publishing is in the picture that the industry is already doomed? Perhaps they were the narrow-minded ones, the people who are afraid of competition and the people who are afraid of change.

These people are the ones who have went ahead and linked arms with the writer’s guild and protesters who think that Harlequin made a huge mistake in entering into the vanity publishing cave.

“There are plenty of books in traditional publishing today that just don’t make it; it’s a hits business,” Weiss said. “It’s why the publishing industry is going through a transformation today and the consumer has everything to say about what is good content and what isn’t good content. To say that in order for a book to make it in the marketplace it has to blessed by a traditional publisher doesn’t make any sense in 2009.”

Firstly, there are self-published books that proved to be successful and MORE successful. Secondly, we should be able to adjust to new technology and changing consumer patterns. Kevin Weiss made it clear that it is important to provide an expanded choice and opportunity in the book publishing industry.

Catch his video here.

Xlibris International Expands into the UK, Australia and New Zealand and Announces the Inclusion of eBook Publishing Feature

London, UK (PRWeb UK/PRWEB ) November 9, 2009Xlibris Publishing, the global leader in self publishing announced their expansion into the UK, Australian and New Zealand markets today with new, digital friendly publishing services.

Xlibris has nurtured relationships with worldwide leaders in the industry and has initiated the launch of alliances with industry-leading digital content portals giving its titles worldwide availability in both print and digital format. The addition of publishing in the ePub format to its entire line of Black & White Publishing Services will enable the independent publishing giant to dominate the online digital publishing market by producing digital versions of all new titles it publishes – and converting tens of thousands from its list of already published titles.

By utilizing its established relationships, these titles will be available worldwide through several popular e-readers and e-channels as well as the traditional book printers and distributors. With the help of the Sony e-Book Store, Amazon’s Kindle eBook Store, and the possibility of distribution through the Apple iStore, thousands of Xlibris titles will be available in a myriad of formats to reach every reader around the world.  

“Xlibris leads the world in new titles brought to market. We will convert every new title and tens of thousands from our backlist into digital formats and make them available through the leading digital content portals. We believe as our self-publishing business continues to accelerate, we will become the world’s largest publisher of original digital content,” said Kevin Weiss, president and chief executive officer.

By being at the forefront of digital publishing, and combined with their expansion into the UK, Australian and New Zealand publishing markets, Xlibris has truly cemented their place as the global leader in the rapidly growing self-publishing industry.

In September, Xlibris launched the Podcast Marketing Service. This new and exciting marketing tool gives authors the opportunity to reach more readers through recorded interviews made accessible on podcast portals like iTunes.

For more information about Xlibris Publishing; log onto its US Website at www.xlibrispublishing.co.uk, Australia Website www.xlibris.com.au, New Zealand Website www.xlibris.co.nz or call  1-888-795-4274 (US);  0800-644-6988 (UK); 1-800-618-969(Au); 800-891-366 (NZ)

About Xlibris

Xlibris is one of the pioneers in the self-publishing industry, and still leads the way today. Based in Bloomington, IN, and with local offices around the world, Xlibris has helped more than 20,000 authors publish over 25,000 titles, and this number increases daily. Xlibris provides authors with direct and personal access to quality publication in hardcover, paperback, electronic, full-color and leather-bound formats.

For more information, visit www.xlibris.com, e-mail publishtoday(at)xlibris(dot)com or call at 1-888-795-4247 to receive your free publishing guide.

See the original story at: http://uk.prweb.com/releases/self/publishing/prweb3165194.htm

CP Caruso won PEN OAKLAND Award 09 for Sophia’s Exit Strategy

Xlibris self-published author CP Caruso received the 2009 Oakland PEN AWARD. Her book, Sophia’s Exit Strategy is already available in St. Mar’s Book (Physical Bookstore) in New York and as distinguished from the Ernest Hemingway PEN for outstanding achievement by first-time authors. The award ceremony will take place on December 6,at San Francisco.

About her book
As a child growing up in Palermo, Italy, Sophia Lucarno, was “different” from what is usually considered “normal” — and consequently suffered from the taunts of other children.

As a result, Sophia developed a survival mechanism that enabled her to go deep inside herself, sufficiently shutting out the outside world. This tendency to be silent with herself became a regular feature of her personality, and continued until adulthood. As an adult, Sophia continued to resort to this state of silence in order to fight back against the traumas of her life. Despite her extraordinary beauty, it was obvious to Sophia’s father, Salvatore Lucarno, that she would never be able to get a husband from among the local men, so he arranged to marry her off to an American named Sergio Borelli.

Borelli married the beautiful Sophia and brought her to live in New York’s “Little Italy”. Their union was not a “love marriage,” but an arranged marriage; one that involved a sufficiently large bride price. Once Borelli ran into Sophia’s brick wall of sile nce, however, he began to believe he had been duped — and that he had actually purchased an inferior human being. In his outrage at being stuck with an inferior wife, he begins to verbally and physically abuse Sophia. After some time, Sophia forms a relationship with a local Jewish laundry cleaner and a wealthy widow, a twosome who act as her support system against her husband Sergio. They help her plan her first escape.

Meanwhile, Sergio, a low-ranking member of the neighborhood Mafia, calls on the organization for help in locating and returning his escaped wife. The chase is about to begin . . .

In a novel that powerfully captures the zeitgeist of late 1930s America, novelist C. Paolo Caruso masterfully weaves a riveting tapestry; one richly infused with intrigue, comedy, pathos, and human drama.

Driven forward by brisk momentum, a cast of richly-drawn characters, and a twist-filled plot that will leave the reader guessing — and panting — until the last page, Sophia’s Exit Strategy is one exciting, rewarding reading experience.

About the author
C. P. Caruso , a B.A., Pace University, an MIA and an M.Phil,Columbia University, has taught Political Science at Pace University and Long Island University. The author has also lectured at William Paterson College and Columbia University; and has written and published several articles dealing with political and social issues.

The author has done extensive research in Europe, Africa, Latin America and Asia; and currently serves as a staff trainer in the InterFuture cross-cultural understanding program for college students.

About Pen Oakland

This organization was created in order to “promote works of excellence by writers of all cultural and racial backgrounds and to educate both the public and the media as to the nature of multi-cultural work.” It affiliated with International PEN in 1990 and soon launched the PEN Oakland/Josephine Miles Literary Awards for multicultural U.S. literature. In 1997, the association inaugurated its Literary Censorship Awards to protest censorship practices within the U.S. Although PEN Oakland unsuccessfully attempted to become the USA’s third PEN center, the attempt did succeed in opening the doors for PEN Oakland to become a full chapter of the PEN Center USA. PEN Oakland also introduced a resolution for more equitable media coverage of minorities and ethnic groups. The group also sponsored the Oakland Literature Expo portion of the City of Oakland’s Art & Soul Festival from 2001 through 2004.

PEN- International, the worldwide association of writers, was founded in London in 1921to promote friendship and intellectual co-operation among writers everywhere. PEN originally stood for “Poets, Essayists and Novelists”, but now includes writers of any form of literature, such as journalists and historians. Other goals included: to emphasise the role of literature in the development of mutual understanding and world culture; to fight for freedom of expression; and to act as a powerful voice on behalf of writers harassed, imprisoned and sometimes killed for their views. It is the world’s oldest human rights organization and the oldest international literary organization. Read excerpt here.

Book Pricing Considerations

The most common advice given to new book publishers looking for retail pricing tips is that a book should be priced between six and eight times the cost of producing it. With new technologies and printing methods producing wildly different production costs, however, this answer no longer seems adequate.

How should you price your next book? There are a number of things you should take into consideration.

Market Analysis
Take a look your competition. Make a list of books in your genre, including the price, number of pages, and any advantages or disadvantages your title has compared to each. Your title should be favorably priced and book price calculated compared to similar books with similar page counts, unless you’ve got a distinct advantage (i.e., a famous author or a glowing endorsement from someone highly respected in the genre or topic.)

Amazon.com is a great place to do this research. Check Amazon’s site for page count, year of publication (new titles can have a big advantage in some genres – especially those where technology has a significant impact), price and sales rank to see how well similar books are selling. By studying that information, you can make educated guesses about what factors influence your customers when making their purchase.

Value Analysis
What is your book worth to those who will buy it? How badly do they need or want it?

Some businesses pay thousands of dollars for slim research reports. Students will pay well over $100 for some textbooks. Why? The businessman gets the information he needs without spending weeks of his own valuable time researching. The student expects that buying and using the textbooks will eventually help him get a degree and a good paying job.

While neither the business person or the student particularly enjoys paying high prices for their information, the information products they buy have a high maximum perceived value to them.

Cost-Plus
Finally, we come back to the simple equation of eight times your cost. Take out your calculator and determine your costs for production, editorial, design, printing and promotion for this particular title. Divide that number by the quantity of your first print run, then multiply by eight. The result should be close to the absolute minimum you can charge for the book and still make a profit.

Compare the number you get with the chart you made when doing your market analysis. Will your price be competitive given the advantages and disadvantages you noted? If not, consider increasing the size of your print run, dropping any full colour pages you might have planned on, using a less expensive paper, or changing the cover stock, binding or finish to something less costly.

If you plan on selling the majority of your books through non-traditional channels, you may have more leeway when it comes to cost-plus pricing strategies. If you plan on selling primarily through bookstores, you’ll need the cushion to cover the discounts trade channels expect (65% discount for distributors, 55% for wholesalers, and 40% for bookstores).

If there are no corners you can cut, and you don’t think you’ll be able to sell more than your planned print run, and your book is still several dollars more than similar books in the same category, you should reconsider your decision to publish the book.

Source: article mined online.

50% Off Your Publishing Package This November in Xlibris

                                      I got a very nice tip today in my email today.

Christmas Comes Early
All Publishing Services Discounted By 50%
  
This November at Xlibris we are getting into the spirit of giving early this year. In fact, we are so caught up in the season of cheer, that we just can’t wait to get started. So, this November we are giving away publishing at half the regular price.

That’s 50% off whatever book you wish to publish. Enough said. All the publishing features at half the price is a deal you just can’t miss.
                       
Don’t hesitate, Xlibris’ Half-Price special is for a limited time only, so call today at 1-888-795-4274, or e-mail us at and celebrate an early Christmas with Xlibris.

            What a great way to start November yes? I hope you enjoy All Saint’s Day with your families. :)